search intent

featured image for blog post showing a screenshot of search results with unpacked detail about the URLs which rank for a query

Expected Content Type: Knowing What Ranks

January 10, 2023March 15, 2023

Keyword research is hard. To know what you need to target for a given topic, campaign, or website, you need to cover a lot of data points, ranging from the highly generic (data given in… Read More »Expected Content Type: Knowing What Ranks

Remain user-focused by mapping search intent

November 15, 2022March 15, 2023

SEO’s (and now some SEO tools) tend to conceive of search intent as directed to one of four or five basic motivations or “intents”: These intents were described in a 2002 paper by Andrei Broder,… Read More »Remain user-focused by mapping search intent