The SEO gap analysis is one of the most basic SEO processes or deliverables. But it is more complex than common guides or SEO tooling modules make it out to be. At the very worst,… Read More »How to do Competitor Gap Analysis for SEO
Keyword research is hard. To know what you need to target for a given topic, campaign, or website, you need to cover a lot of data points, ranging from the highly generic (data given in… Read More »Expected Content Type: Knowing What Ranks
SEO and localization often consist in selecting optimal target keywords based on competitor rankings in local search markets, as well as a checklist of optimizations that go under the banner of “international SEO”. These are… Read More »Be entity-first in SEO localization
This post will cover a few mistakes to avoid in SEO localization. Aside from the first point on hreflang implementation, none of them map directly to what are generally regarded as international SEO best practices. … Read More »Localization Mistakes in SEO
It is sometimes believed that the goal of a search-engine friendly information architecture is to be as “flat” as possible. The reason for that is fairly simple: a flat architecture means ease of access via… Read More »What does a Flat Architecture Look Like?